Product - Calendar

In the calendar, the release dates of your products are shown at a glance. This helps you keep track of both current and upcoming releases and gives you a quick overview of your release schedule.

Click on any date marked in green to see which release is scheduled for that day.

The calendar can be especially useful when planning your release strategy. It helps you avoid overlaps, keep enough space between releases and coordinate promotion more effectively.

In general, we recommend giving each release enough room. Releasing too many products too close together can reduce visibility and make promotion more difficult.

As a general rule, Friday is often the most practical release day, as it fits well with common platform workflows and because many DSPs usually update their playlists on Fridays.

If you are working with a tight schedule, please also keep in mind that regular deliveries should ideally be submitted with enough lead time, usually around 4 weeks, since platform processing times can vary.