Create a new release - Step 6: Release date

6) Release date

You can freely choose your release but the release dates have to be set at least 4 weeks after you upload your product in konnekt! This is a safety period where you and us can check the product for errors and guarantee a smooth delivery to the shops. 

You can do nothing wrong here, as our tool automatically restricts you from using invalid dates.

However, we highly recommend releasing on Mondays and Fridays, as those are the optimal dates of releasing your products.

If you want to publish your release earlier, there is the "Fastlane" option.

You may add pre-release and / or pre-order dates in which your product will be exclusively online on a shop of your choice.

What is a pre-order date?

Pre-order is the starting date from which your content is available to buy but not to download on the chosen platform. After this period ends the orders are available to download.

You can choose the pre-order period from 1 week, 2 weeks or 4 weeks.

Please note that you can only add one pre-order store.

What is a pre-release date?

Pre-release is the starting date from which your content is exclusively available to be downloaded / streamed on the chosen platforms.

Depending on which store you choose, there are different time periods, but 2 weeks is the smallest period.

For a pre-release you can choose up to three different stores.

We do not recommend to choose two different download stores for your pre-release, as this will decrease your chances of getting featured. 

It is better to choose one download and one streaming store at a time for your pre-release.

You can choose these stores for pre-order / pre-release:

There is one thing you have to keep in mind:

If you select e.g. Beatport as pre-order store for a release AND want to add a pre-release then Beatport must also be one of the pre-release store.

Besides that you do not necessarily have to add a pre-release.

But if you do, the store must be the same as the pre-order store.

Please note that TikTok, Shazam and Facebook / Instagram can be picked only as pre-release store.

Under description you can add your product info.

Furthermore you can decide in which countries your release will be released or not.

You can also exclude certain stores.

You also have the option to publish your release only for download or streaming stores. 

Please select the group "Download" or "Streaming".